Webinar series for Novatti Group: The Future of Payments
Client: Novatti Group
Sector: Fintech, B2B2C
Deliverables: Webinars, email marketing, social media
Case overview
- Led a three-part webinar series with Visa on payment trends.
- Drove high engagement through targeted marketing.
- Positioned Novatti as a thought leader in the payments sector, with strong post-event feedback and increased brand visibility.
Background
Novatti was looking to strengthen its presence in the payments industry and engage a broad range of businesses—from SMBs and startups to global enterprises. To do this, we created a three-part webinar series, in partnership with Visa, that focused on the trends and innovations shaping the future of payments. By addressing current industry challenges and opportunities, we encouraged valuable discussions and fostered strong post-event engagement.
The challenge
In the competitive fintech space, Novatti needed to stand out, not just by participating in conversations but by leading them. The goal was to create a webinar series that was both insightful and practical, offering actionable insights that resonated with a diverse audience, ranging from fintech professionals to businesses navigating their payment strategies.
The solution
I spearheaded the development of The Future of Payments webinar series, ensuring it delivered meaningful content that could be directly applied by attendees in their own businesses. The series covered a range of key topics, including payment innovations, loyalty programs, and the growing role of physical and digital cards in shaping modern transactions.
We aimed to provide more than just knowledge; we wanted to offer practical insights that attendees could immediately use to transform customer experiences and adapt to the ongoing shift toward a cashless society.
Planning and execution
Collaboration and content development
Producing the right content was a big team effort. I worked closely with account and product managers to develop topics that would resonate with our target audience. Their deep knowledge of industry trends and customer needs ensured that our speakers addressed the most relevant and pressing topics in the payments space.
Driving registrations and engagement
Promotion was key to the success of the webinars. I developed a targeted email marketing campaign to reach not only fintech professionals but also small businesses, startups, and larger enterprises. The series was promoted across LinkedIn and other relevant channels, with paid social ads boosting visibility among key decision-makers. We also created dedicated landing pages for each webinar, optimised to drive conversions with clear calls to action and streamlined registration forms.
Personalised invitations were sent to key clients and partners, ensuring we captured the attention of the right people across industries. Timely reminder emails kept the momentum going and ensured high attendance.
Event day execution
On the day of each webinar, I oversaw all logistics, ensuring the event ran smoothly. Using GoToWebinar, I set up and tested the platform in advance to ensure a seamless experience for both speakers and attendees. I managed live polls, moderated Q&A sessions, and monitored audience engagement to keep the session interactive and engaging.
Speakers were well-prepared, thanks to rehearsals and technical dry runs conducted ahead of the event. This allowed us to address any potential technical issues and ensure that the speakers were comfortable with the platform and content. As a result, the webinars were not only professional but also highly interactive, keeping attendees engaged from start to finish.
Post-event follow-up
Post-event engagement was just as important as the webinars themselves. Attendees received personalised follow-up emails, including links to full webinar recordings, key takeaways, and additional resources like whitepapers and case studies. This extended the value of the webinar and reinforced Novatti’s position as a trusted expert in the payments industry.
Feedback was gathered through post-event surveys, providing us with valuable insights into what worked and where we could improve for future events. This iterative approach helped us continuously refine our strategy and deliver even more value in subsequent webinars.
Results
The Future of Payments webinar series was a resounding success, attracting hundreds of professionals from a diverse range of industries. The series achieved strong engagement, both during the live events and in the follow-up interactions:
- Increased customer inquiries: The series generated a noticeable uptick in customer inquiries. Both current clients and new prospects reached out to explore how Novatti’s solutions could address their payment challenges, leading to valuable conversations and potential business opportunities.
- Increased brand visibility: The webinars generated significant interest, with high attendance rates and increased social media interaction. We saw a notable rise in brand mentions and traffic to Novatti’s website, driven largely by targeted campaigns and content shared on LinkedIn.
- Strengthened partnerships: Many key partners participated in the series, and post-event outreach led to deeper collaboration opportunities. Several follow-up meetings and partnership inquiries came directly from the webinars, opening the door to long-term relationships with key industry players.
- High post-event engagement: Attendees were highly engaged after the webinars, with many watching the recordings and accessing additional resources. Numerous participants followed up with requests for further insights, demonstrating the relevance of the content to their business challenges.
- Positive feedback: Post-event surveys revealed overwhelmingly positive responses from attendees. They appreciated the actionable insights and professional execution of the webinars. Many indicated they were more likely to engage with Novatti in the future based on the expertise and value demonstrated throughout the series.