About me
Learn about my digital marketing journey and what drives me and keeps me passionate.
I’m a digital marketer, content strategist, and technical writer with over a decade of experience partnering with innovative brands across APAC. My focus has always been on driving growth, creating strategic content, and boosting brand visibility.
How it started
When digital marketing was gaining traction in the late 2000s, I was at uni studying philosophy and biology. I planned to do my honours thesis on animal consciousness, which took me to Argentina, where I spent four incredible months at Proyecto Carayá, helping rescued monkeys return to the wild.
When I returned, I put my honours plans on hold to explore graphic design—a long-standing interest of mine. This creative path eventually led me to marketing, where I found the perfect blend of creativity and strategy. I went on to complete an MBA in Marketing at UTS, which really solidified my path in this field. The connections I made there with peers and mentors continue to shape me today.
How it’s going
Since then, I’ve been fortunate to work with forward-thinking brands on projects that blend innovation with strategy. For me, digital marketing success is about precise testing, clear communication, and meaningful results.
Content is central to my work, from shaping engaging narratives to building strategies that resonate across platforms. Through SEO methods, user-centric design, and compelling brand narratives, I ensure that every piece of content adds value to an overall strategy.
I’m also driven by a love for experimentation—whether it’s personalisation, storytelling, or exploring new platforms, I’m always testing and refining to discover new ways to connect.
Beyond digital marketing, I’ve managed events and experiential campaigns that create lasting brand experiences. I’m particularly drawn to dynamic environments like startups, where I’ve crafted growth strategies that push boundaries and deliver real results. The constant evolution of marketing keeps me inspired and continually improving.
What’s next?
The future of marketing excites me, especially with AI and immersive media transforming how brands connect with audiences. These emerging technologies open up new avenues for experimentation—something I’m passionate about.
To stay on the cutting edge, I share insights on my blog, connect with fellow professionals, and keep a close watch on industry trends. It’s all part of keeping my strategies sharp and relevant.
Outside of marketing, I draw inspiration from travel, modern art, vintage fashion, and philosophy. Moving forward, I’m focused on exploring new tools and approaches while mentoring the next generation of marketers. I’m eager to keep driving impactful campaigns with data-driven strategies that push the boundaries of what marketing can achieve.