AI hacks for digital marketers: Auto-generating FAQs and dynamic content personalisation (Part 1)

In the fast-moving world of digital marketing, keeping up often means using technology in new and creative ways. While many marketers stick to familiar tools and platforms to manage their strategies, there’s a world of lesser-known AI hacks that can make your efforts even more efficient—without the need for specialised software.

From auto-generating FAQs to dynamic content personalisation, these practical shortcuts can address common challenges and be easily implemented with a little coding and creativity. Here are a couple of nifty AI tricks that can help you streamline your digital marketing and give you a competitive edge.

Auto-generating FAQs

Hack:

Scan your customer support emails and chat logs to automatically create a list of FAQs for your website.

How to implement it:

1. Export your customer support emails or chat logs into text files.
2. Use Python’s collections module to track how often certain questions appear.
3. Regularly update your FAQ section with the top queries.

Here’s a simple Python script that can help:

from collections import Counter
import re

# Load your text data
with open('customer_support_emails.txt', 'r') as file:
    data = file.read()

# Use regular expressions to find questions
questions = re.findall(r'[^.!?]*\?', data)

# Count the frequency of each question
question_counts = Counter(questions)

# Get the most common questions
common_questions = question_counts.most_common(10)
print(common_questions)

This straightforward script allows you to identify the most common questions and update your FAQ section accordingly, ensuring it remains relevant and helpful for your audience.

Dynamic content blocks

Hack:

Personalise website content by adjusting images, headlines, or calls-to-action based on visitor behaviour—no fancy platform required.

How to implement it:

1. Use cookies to track user behaviour.
2. Use server-side scripting (such as PHP or Node.js) to dynamically change content based on that behaviour.

Here’s a basic JavaScript code example:

<!-- Add this script to your webpage -->
<script>
function setCookie(name, value, days) {
    var expires = "";
    if (days) {
        var date = new Date();
        date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));
        expires = "; expires=" + date.toUTCString();
    }
    document.cookie = name + "=" + (value || "") + expires + "; path=/";
}

function getCookie(name) {
    var nameEQ = name + "=";
    var ca = document.cookie.split(';');
    for (var i = 0; i < ca.length; i++) {
        var c = ca[i];
        while (c.charAt(0) == ' ') c = c.substring(1, c.length);
        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length);
    }
    return null;
}

// Example usage
if (!getCookie('visited')) {
    setCookie('visited', 'true', 7);
    // Display content for new visitors
} else {
    // Display content for returning visitors
}
</script>

With this simple script, you can offer different experiences to first-time visitors versus returning ones, tailoring content to make it more relevant and engaging.

Final thoughts

AI can be a powerful tool in digital marketing, and you don’t always need to invest in expensive platforms to take advantage of it. These simple, actionable hacks can optimise various parts of your strategy, from content creation to personalisation, all while saving time and resources. By integrating these AI-driven techniques into your marketing toolkit, you’ll be better equipped to meet the evolving needs of your audience and navigate the complex digital landscape with ease.