You’ve probably sent off your holiday well wishes to clients and prospects and don’t plan to re-engage until next year. And honestly, that’s okay—you deserve the break. But before you completely switch off, let’s consider how a little strategic effort now can set you up for success in the new year.
Although the holiday season isn’t typically a high-engagement period for B2B clients and prospects, it doesn’t have to be a marketing deadzone. Engagement might slow, but it’s still a golden opportunity to build awareness, nurture relationships, and even gain traction for next quarter’s goals.
Here are a few simple ways to keep your marketing efforts working quietly in the background:
1. Schedule evergreen content
Your audience might not be looking for detailed whitepapers or heavy case studies right now, but they’re still online in a more relaxed, browsing mood. Instead of adding to inbox clutter with emails that will likely go unread, take to social media channels to share genuinely helpful content. A downloadable industry trends report, a short how-to video, or even a third-party resource that helps your audience prep for the year ahead can go a long way.
2. Spruce up your email automation
Give your nurture sequences a seasonal refresh. Add a friendly “we’ll be back soon” note or helpful resources to remind prospects you’re ready when they are. This small touch can help keep your pipeline warm through the quieter weeks.
3. Celebrate your wins and say thanks
The holidays are not the time for hard sells. If you’re posting on LinkedIn or updating your blog, take the chance to celebrate your wins and show gratitude by thanking your clients and community for their role in your success. People love a little reflection this time of year.
4. Use remarketing to stay relevant
If you’ve run paid campaigns earlier in the year, set up remarketing ads to keep your brand top-of-mind. Simple, value-driven messaging works best—think “Start the new year with XYZ solution.” This way, you’re still in front of your audience without competing for immediate action.
5. Take advantage of downtime and experiment
With fewer meetings and projects, you may finally have the time and headspace to experiment with creative ideas you’ve been putting off. Maybe it’s testing a new content format like short videos or launching a playful social campaign. Now’s the perfect moment to try something new.
Remember, you don’t need to exhaust yourself over the holidays. A few well-placed strategies will keep your brand from slipping off the radar and ensure you launch into the new year with momentum.
Happy holidays!