Pay-Per-Click (PPC) & Search Engine Marketing (SEM)
Maximise your ROI with high-converting paid search campaigns that target the right audience at the right time.
Get More Leads, Fast – With Smart PPC Advertising
We develop and manage high-performing PPC campaigns tailored for small and medium-sized businesses (SMBs). Whether you’re launching a new business, product, or need an immediate boost in leads, our data-driven strategies help you maximise your ad spend and achieve measurable results.
Why PPC Matters for SMBs
For businesses with smaller marketing budgets, every ad spend needs to count. PPC offers instant visibility, targeted reach, and measurable returns, making it the go-to strategy for businesses that need rapid growth
Capture demand at the right moment – 65% of users click on paid ads when they’re ready to buy.
Compete at the top – Level the playing field by securing prime ad placements alongside larger brands.
Laser-focused targeting – Reach specific locations, interests, and customer behaviors for maximum impact.
Track and optimise in real-time – Every campaign is measurable, so you know exactly what’s working.
Gain strategic insights – PPC provides valuable data that strengthens your broader marketing efforts.
Key services & what we do for you
Understand what we do, why it matters, and how it benefits you.
Google & Microsoft Ads Management
Set up and manage paid search campaigns for maximum visibility.
Search & Display Network Strategies
Use text and visual ads to attract new customers.
Remarketing & Retargeting
Bring back visitors who left your site without converting.
Landing Page Optimisation
Improve pages linked to ads for higher conversion rates.
Ad Budget & Bid Strategy Management
Ensure your ad spend is used effectively to maximise ROI.
Ad Copy Creation & A/B Testing
TrackDevelop compelling ad creatives and continuously test for performance improvements.
Our Proven Process
Research
Analyse competitors, industry trends, and audience behaviour.
Develop
Create strategic campaign structures and compelling ad creatives.
Launch
Implement campaigns with precise targeting and tracking.
Optimise
Continuously refine campaigns based on performance data for better results.
Why work with Digital Chini for PPC and SEM?
Just a few reasons to partner with me on your PPC and SEM strategy.
Google Ads Certified Experts
Proven expertise in managing campaigns across industries.
Small-business-friendly strategies
We tailor solutions to suit your budget and goals.
Transparent reporting & communication
Know exactly where your ad dollars are going.
Focus on quality score optimisation
Reduce cost per click (CPC) and improve ROI.
Frequently Asked Questions
Find answers to commonly asked questions about our PCC and SEM services.
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where businesses pay a fee each time their ad is clicked. It allows instant visibility in search results and other ad placements, driving targeted traffic to your website.
How much does PPC cost?
PPC costs vary based on factors like industry, competition, and targeting. We help optimise budgets to ensure the best return on investment (ROI) with smart bidding strategies.
How long does it take to see results?
Unlike organic search, PPC delivers instant results. You can start generating traffic and leads as soon as your campaign goes live.
What platforms do you manage PPC campaigns on?
We manage PPC campaigns on Google Ads, Microsoft Ads (Bing), and other platforms like social media if needed.
How do you track PPC performance?
We use tracking tools like Google Analytics and ad platform insights to measure key metrics like conversions, click-through rates (CTR), cost-per-acquisition (CPA), and return on ad spend (ROAS).
Can I run PPC and SEO together?
Yes! PPC and SEO complement each other. PPC provides immediate traffic, while SEO builds long-term organic visibility. Using both strategies together can maximise your online presence.
How do I get started?
Book a free PPC strategy session today, and we’ll analyse your current advertising efforts to identify areas for improvement!