Conversion Rate Optimisation (CRO)
Maximise your existing traffic with data-driven conversion rate optimization (CRO) that drives more leads and sales.
Turn more visitors into customers
At Digital Chini, we help businesses convert more visitors into customers by identifying and eliminating friction points in the user journey. Through data-driven testing and optimisation, we improve your website’s ability to turn traffic into real revenue—without increasing ad spend.
Why conversion rate optimisation (CRO) matters
Attracting traffic is only half the battle. Converting visitors into paying customers is where real growth happens.
97% of website visitors leave without taking action—CRO helps capture more of them.
A 1% increase in conversion rate can double your leads or sales without extra ad spend.
Reducing friction in forms, checkout processes, and landing pages improves conversions.
Data-driven CRO strategies provide valuable insights to refine your entire marketing approach.
Key services & what we do for you
Understand what we do, why it matters, and how it benefits you.
Website & Landing Page Optimisation
Improve design, messaging, and user flow to boost conversions.
Call-to-Action (CTA) Enhancements
Make buttons and forms more compelling and easy to use.
A/B & Multivariate Testing
Test different versions of pages to determine what works best.
Checkout Process Optimisation
Reduce cart abandonment and streamline payments.
User Behavior Analysis (Heatmaps, Analytics, Surveys)
Identify friction points in the user journey.
Our Proven Process
Analyse
Review visitor data to uncover conversion roadblocks.
Hypothesise
Develop and prioritise data-backed improvements.
Test
Implement A/B and multivariate tests to validate changes.
Optimise
Apply proven optimisations and continuously refine.
Why work with Digital Chini for Conversion Rate Optimisation?
Here are just a few reasons to partner with me for Conversion Rate Optimisation.
Data-driven approach
Every decision is backed by analytics and testing.
Proven success across industries
We optimise for different businesses and conversion goals.
Continuous improvement
CRO is an ongoing process, not a one-time fix.
Focus on measurable results
We track real revenue impact, not just vanity metrics.
Frequently Asked Questions
Find answers to commonly asked questions about our CRO services.
How long does it take to see results from CRO?
Results vary based on website traffic and testing complexity, but most businesses start seeing improvements within a few weeks to a few months.
What’s the difference between CRO and SEO?
SEO increases website traffic, while CRO improves the percentage of visitors who convert into customers. The two work together for maximum growth.
Can CRO work for small businesses?
Absolutely! CRO is especially valuable for small businesses because it helps get more value from existing traffic instead of relying on expensive ad campaigns.
Do I need a redesign to improve my conversion rates?
Not necessarily! Many CRO improvements—like button placement, messaging changes, and form simplifications—can dramatically boost conversions without a full redesign.
How do you know what to test on my website?
We use analytics, heatmaps, user recordings, and surveys to identify problem areas and develop data-backed testing hypotheses.
Will CRO improve my ad performance?
Yes! Better landing page conversions mean higher ROI on paid ads, reducing customer acquisition costs.
How does A/B testing work?
Yes! We eA/B testing compares two versions of a webpage to see which one drives more conversions. We use statistically significant data to determine the winning version before making permanent changes.
Is CRO a one-time service or an ongoing process?
CRO is an ongoing process—as user behavior and competition change, continuous testing and improvements keep conversion rates high.protectionu003c/strongu003e to secure your site.