How-to guide

Ever wondered how some brands seem to effortlessly rise to the top of search results? It’s not magic—it’s link-building, one of the most powerful tools in your SEO arsenal. Let’s explore the basics of link-building, why it matters, and how you can leverage it to boost your online presence. What is link-building? Link-building is the […]

Google Discover is definitely on the minds of anyone in media right now. If you’re creating content or working in digital, you’ve probably heard it mentioned. For those who haven’t, it’s a personalised content feed that delivers articles, videos, and other content based on a user’s search history, interests, and engagement patterns. The best part?

If you’ve launched a website and are left wondering why traffic isn’t coming in, even after conducting keyword research, you’re not alone. Recently, I encountered a data science start-up facing this exact issue. Despite their efforts in keyword research, the results just weren’t materialising—and it’s a common challenge I see time and time again. Why