Google Discover is definitely on the minds of anyone in media right now. If you’re creating content or working in digital, you’ve probably heard it mentioned. For those who haven’t, it’s a personalised content feed that delivers articles, videos, and other content based on a user’s search history, interests, and engagement patterns. The best part? […]
How to make Google Discover work for your content Read More »
If you’ve launched a website and are left wondering why traffic isn’t coming in, even after conducting keyword research, you’re not alone. Recently, I encountered a data science start-up facing this exact issue. Despite their efforts in keyword research, the results just weren’t materialising—and it’s a common challenge I see time and time again. Why
So, where’s my traffic? The truth about keyword research and getting found online Read More »
Staying ahead of SEO trends is crucial for maintaining a competitive edge. Two key strategies are emerging as game-changers: voice search optimisation and leveraging historical content. Understanding and implementing these approaches can significantly enhance your website’s visibility and user engagement. Voice search optimisation: the future of search Voice search is gaining traction with the widespread
Voice search and historical content: the new pillars of SEO success Read More »
As a digital marketer who’s always chasing the next big tool—and a martech enthusiast creepily invested in AI—I’ve come across some fantastic AI-powered tools that can completely transform your marketing game without costing a fortune. Today, I’m sharing some key insights from my own journey of discovery, focusing on AI tools that go beyond efficiency
AI-powered marketing tools: Affordable solutions to transform your strategy Read More »
