Transforming content management at Torrens University: A 70% adoption success story
Client: Torrens University
Sector: Higher Education
Deliverables: Process management, content management, automation
Case overview
- Streamlined content management for 12 college websites.
- Empowered staff with self-publishing guides, improving productivity.
- Enhanced task tracking and communication with automated workflows.
Challenge
As SEO and Content Manager at Torrens University Australia, I managed content updates across more than ten college websites, ranging from coursework to blog posts. The high volume of requests was becoming increasingly difficult to handle with the existing email-based system, which lacked structure and formal deadlines. This led to a backlog of priorities, particularly when urgent requests came in. The issue wasn’t with any individual but rather with an outdated process that needed to evolve to meet the growing demands of the university.
Solution: Introducing a centralised content hub
To resolve these issues, I developed a content hub using SharePoint, Microsoft Forms, and Power Automate. This new system streamlined requests with clear priorities and deadlines, while automated workflows improved communication and eliminated bottlenecks. Additionally, I created step-by-step guides that empowered content producers to handle smaller updates themselves.
The hub also provided tracking capabilities, helping us monitor requests and identify the most common tasks, such as course updates, blog posts, and event landing pages. This visibility allowed us to allocate resources more effectively and optimise our workflow.
Results
The new system saw rapid adoption, with over 70% of content producers using the hub within a The content hub saw rapid adoption, with over 70% of content producers using it within a few months. Key benefits included:
- Team empowerment: Training content producers to manage smaller tasks freed up the web team to focus on larger projects.
- Improved productivity: Defined requests and deadlines allowed for better workload management.
- Enhanced communication: Early web team involvement reduced miscommunication and sped up deployments.
- Task visibility: Tracking requests highlighted frequent tasks, helping us optimise workflows and allocate resources efficiently.
Looking ahead: Building on success
With the new system in place, Torrens University was able to refine its content strategy and enhance the user experience across its websites. This structured approach not only met current demands but also laid the groundwork for future improvements in content management and SEO.