In the fast-moving world of digital marketing, keeping up often means using technology in new and creative ways. While many marketers stick to familiar tools and platforms to manage their strategies, there’s a world of lesser-known AI hacks that can make your efforts even more efficient—without the need for specialised software. From auto-generating FAQs to […]
The digital world is changing fast, and one of the most noticeable shifts is the rise of zero-click searches. As search engines like Google continue to refine their user experience, they’re offering more features that give users answers directly on the search results page—without needing to click through to a website. This shift is largely
Thriving in the era of zero-click searches: How to stay visible and relevant Read More »
Brands are constantly on the hunt for better ways to engage with their audience. As consumer preferences shift, the combination of micro-influencers and personalised marketing is quickly becoming a go-to strategy for building deeper customer connections. Both trends share a common foundation—authenticity and personal relationships—that’s shifting how brands reach and resonate with their audience. Micro-influencers:
Micro-influencers and personalised marketing: The future of customer engagement Read More »
In the world of contract work, where transitions are swift and directions are often sparse, I’ve come to value the importance of thorough documentation. My journey through various projects has taught me that leaving behind detailed guidelines is not just a professional courtesy, but a vital component for seamless continuity. Here’s a glimpse into my
The art of documentation: Creating clear and comprehensive guidelines Read More »
