September 2024 - Digital Chini

Link-building for SEO: How to dominate the digital space with strategic backlinks

Ever wondered how some brands seem to effortlessly rise to the top of search results? It’s not magic—it’s link-building, one of the most powerful tools in your SEO arsenal. Let’s explore the basics of link-building, why it matters, and how you can leverage it to boost your online presence. What is link-building? Link-building is the […]

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Is click fraud quietly draining your ad budget? (And how you can stop it)

If you’re investing serious money into digital ads, you want to ensure that your budget isn’t being drained by bots or a competitor with too much time on their hands. Despite the assurances from major paid media platforms like Google Ads, Meta Ads, and Bing Ads, many businesses still wonder whether they’re truly protected from

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How to make Google Discover work for your content

Google Discover is definitely on the minds of anyone in media right now. If you’re creating content or working in digital, you’ve probably heard it mentioned. For those who haven’t, it’s a personalised content feed that delivers articles, videos, and other content based on a user’s search history, interests, and engagement patterns. The best part?

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So, where’s my traffic? The truth about keyword research and getting found online

If you’ve launched a website and are left wondering why traffic isn’t coming in, even after conducting keyword research, you’re not alone. Recently, I encountered a data science start-up facing this exact issue. Despite their efforts in keyword research, the results just weren’t materialising—and it’s a common challenge I see time and time again. Why

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